Kayalar Kimya’s growth strategy is based on a mission that focuses on innovative products and services as well as having fast and flexible action taking capabilities and being open to global markets.
Founded in 1976, Kayalar Kimya provides a stable and reliable production environment in Turkey equipped with the state-of-the-art technology and cutting edge automation system. With its 60,000 tons of capacity Kayalar Kimya is one of the Europe’s largest paint and varnish manufacturers and 79th biggest paint company in the world as listed in Coatings World, 2019.
With a market share of 23% in Turkey, a range of a manufacturing capacity involving 3000 different manufacturing types, besides its more than 4000 domestic and international customers, Kayalar Kimya improves its competitive capacity by using the globally accepted best practices and initiatives. Kayalar Kimya, which has been awarded successively with the “Stars of Export” award by the Turkish Exporters Assembly with its export performance realized in 60 countries, in December 2016, with its brand GENÇ, has been taken under the scope of TURQUALITY which is the world’s first and only state-sponsored branding program by the Ministry of Economy of Republic of Turkey.
Kayalar Kimya Brands:
Kayalar Kimya launched Genç brand soon after its corporation in 1976. The brand is one of the world’s most preffered brands in furniture paints and varnish production sector while also being the leader of Turkish market.
Over 3,000 High-Tech Genç branded products for both commercial and consumer use, can be applied on any wooden surface. While GENÇ is following the worldwide trend in wood coatings and the demands of furniture industry, the company has established Turkey’s first technical support, application and training center wood coating systems to design customized service solutions on buyers’ demands. With its 24 experts, the technical support and application center, available at the company headquarters, offers simulation to buyers based on customized application parameters and processes.
Kayalar Kimya, which has been awarded successively with the “Stars of Export” award by the Turkish Exporters Assembly with its export performance realized in 60 countries, in December 2016, with its brand GENÇ, has been taken under the scope of TURQUALITY which is the world’s first and only state-sponsored branding program by the Ministry of Economy of Republic of Turkey.
Kayalar Kimya started production of Düfa paints in Turkey after concluding a partnership contract in 2005 with Meffert AG, a German company operating 9 factories all around the world; the company acquired all rights of this partnership in 2009 and is the sole owner of Kayalar-Meffert AG. DÜFA, which produces environment and human health conscious, practical, water based paint products, gained a place in the Turkish market quickly with its superior German technology and EU-class quality.
Düfa added a novel touch to the market with its “Master of Paint” motto and offers over thousands of color options with Mix machine coloring technology.
Woodsol brand develops water based exterior wood paints and varnishes and undertakes the mission of extending life cycle of the products with minimum maintenance works since it acknowledges that wood materials come from natural renewable resources.
As the sector leader of wood protection systems, Kayalar Kimya o ers the most advanced technological products of the sector with integrity, dedication and innovation principles ruling the company since the day of its establishment and with its young and dynamic personnel.
Kayalar Kimya is proud to present WOODSOL brand that is the product of cooperation and technology transfer agreement between Kayalar Kimya and Vernites, one the pioneering rms of the Italian wood coating industry.
In 2012, Kayalar Kimya established a strategic partnership with Noroo Paint, second leading paint manufacturer company in South Korea, and started producing industrial paints, floor coatings and car repair paints with ‘Genç Noroo’ brand.