Kayalar Kimya

Established in 1976, Kayalar Kimya is one of the world’s leading manufacturers of furniture paints and varnishes, with a focus on people, science and production. Continuously adding new investments, Kayalar Kimya offers world-class paint and varnish products with a production capacity of 142,000 tons, supported by its R&D Center. Acting with values of leadership, business and customer focus, continuous improvement and innovation, Kayalar Kimya achieves international success through its goal-oriented workforce, robust dealer network and strategic partnerships. In addition to being the first company in Türkiye to receive the R&D Center title in the furniture sector in 2011, Kayalar Kimya also established the first “Technical Support, Application and Simulation Center” in the field of furniture paints and varnishes. Today, the company operates under brands including Genç (1979) for furniture paints and varnishes, Düfa (2005) for decorative paints, Genç Noroo (2012) for industrial paints, Woodsol (2017) for exterior wood protection systems, and industrial adhesives (2022). In 2025, Kayalar Kimya was ranked 74th on the Coatings World list. The company continues its production with 3,000 different product varieties in modern automated manufacturing facilities. Kayalar Kimya is committed to offering sustainable products while adopting a conscientious approach to human health and environmental impact. The company shapes its projects to reduce its carbon footprint and maximize energy efficiency throughout all production and investment processes. In this regard, Kayalar Kimya strengthened its sustainability vision by commissioning a 6 MWp solar power plant (SPP) in Elazığ in 2025. The facility, with an annual electricity generation capacity of 9,753,740 kWh, will enable the company to meet all of its energy needs from renewable sources.

GENÇ “We Enhance the Wood”

Kayalar Kimya has become a leader in Türkiye and one of the most preferred brands in the global wood coatings industry with its Genç brand developed shortly after its establishment. Genç achieved a milestone in furniture paints by joining the state-supported branding program Turquality in 2016. Today, the Genç brand stands out in the global arena with its superior product quality and pre-sales and post-sales technical support services.

GENÇ Product Range 

• Polyurethane Products
• Acrylic Products
• Cellulosic Products
• Polyester Products
• Water Based Products
• Acid Cured Products
• UV Cured Products
• Wood Colorants
• GENÇ Tinting Product Group
• Decorative Products
• Barrier Product Group
• Additive Product Group
• Special Purpose Product Group
• Thinner Product Group
• Auxiliary Product Group

DÜFA “The Master of Paint”

In 2005, Kayalar Kimya entered the decorative paints sector by partnering with Meffert AG, one of Europe’s largest paint manufacturers, under the Düfa brand. After a four-year partnership, Kayalar Kimya acquired the complete production and sales rights for Düfa Paints in Türkiye and 18 other countries and started production. Düfa Paints, which has gained acceptance in time with its superior German technology and quality in accordance with EU standards, produces water-based paints that are sensitive to the environment and human health. Düfa Paints quickly gained recognition in the Turkish market, offering a rich color selection with mix machine tinting technology. Its extensive product range, including antibacterial, waterbased and synthetic options, is among the most preferred product groups.

Düfa Product Range 

• Water-Based Interior Wall Paints and Primers
• Water-Based Exterior Paints and Primers
• Synthetic-Based Wall, Wood and Metal Paints
• Wood Primers and Varnishes
• Spray Paints 
• Special Purpose Products
• Putties and Adhesives
• Thinners
• Rapid Industrial
• Cellulosic Product Group
• PU Primer and Panel Door Group

WOODSOL

Woodsol is the brand introduced by Kayalar Kimya in 2017 for outdoor wood paints and varnishes. Designed to meet all the needs of its users, Woodsol aims to be a solution partner with its extensive product range. The brand extends the lifespan of wooden materials with minimal maintenance while offering both aesthetics and durability. Woodsol products, which are environmentally friendly and safe for humans, comply with European Union VOC limits.

Woodsol Product Range 

• Water-Based Exterior Wood Paints and Varnishes
• Water-Based Exterior Semi-Transparent Primers
• Exterior Wood Oils
• Exterior Wood Cleaners
• Water-Based Interior Parquet Varnishes
• Solvent-Based Product Group

GENÇ NOROO

In 2012, Kayalar Kimya entered into a strategic partnership with Noroo, one of South Korea’s leading paint manufacturers and began production in the industrial paints sector under the Genç Noroo brand. This collaboration enables the company to simultaneously provide the quality, rapid production and technical support required by the market. With its extensive product range, Genç Noroo has becomea preferred choice among users.

Genç Noroo Product Range 

• Industrial Paints
• Protective Coatings
• Automotive Paints
• Auto Repair Paints
• Floor Coating Group

KAYALAR ADHESIVES

Kayalar Kimya has been producing high-quality adhesives at its second factory in Gebze Organized Industrial Zone since 2022. With a wide product range that meets the diverse needs of the market, the company provides professional solutions to many industries, particularly the woodworking industry.In the field of industrial wood adhesives, Kayalar Kimya continuously expands its product portfolio to meet industry demands with brands such as KayaColl, KayaTherm, KayaPur, KayaPren, KayaSit, KayaSil, and KayaFlex.

Emulsion Polymerization Product Groups 

• Stren Acrylic Copolymers
• Pure Acrylics
• EVA and PO-Based Adhesives
• Water-Based Adhesives (PVA, EPI, VAC)
• Reactive Hotmelt (PUR) Adhesives
• Formaldehyde Adhesives