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Who Are We

 

WHO ARE WE?

Dezinti Design Consultancy is a PR / Marketing / Communication Consultancy Agency that provides solution partnership to the Promotion – Marketing – Communication teams of the building sector companies with 20 years experience and database power in Architecture and Building Sector.


We offer projects and boutique services that will bring building material companies, designers, architects, interior architects, building professionals, employers and contractors together with our efficient and experienced team of architects, designers, software and marketing consultants; and with the steps that can be followed on an annual calendar, we transform your company to a top and innovative dimension in your own sub-sector.

  • To determine the marketing agenda and schedule of building materials companies and to provide strategic planning and marketing and brand awareness consultancy,
  • The compilation of the developments that occupy the architecture, design and building sector agenda and the public opinion, the creation of forward-looking clues, sectoral interpretations and analyzes,
  • To organize events (opening, collection presentation, conferences, seminars, workshops, etc.), publicity and PR activities, execution of visitor organizations for sector professionals (architects, real estate authorities, etc.), which constitute the target groups of companies,
  • Execution of strategic planning studies including research and competitor analysis in a wide range of sectors,
  • Implementation of marketing process consultancy (which channels should be used for promotion, launch and sales, supporting education, activity and sponsorship studies, organization of company identity, formation of relationship with product etc.)
  • Collaboration with designers and producers; providing solutions from different designers and offering solutions based on design to the firm,
  • Providing collaborations with visual art formations, cultural institutions, specialist and pioneer print publications and organizations in the sector,
  • Providing services on shadow authoring, graphic design, web design and architectural / product photography.

TEAM

Birgül Yavuz Altın

Sector Consultant

  • ITU Faculty of Architecture, Architecture (BS), ITU Institute of Science and Technology, Building Information (MS)

In her 20 years of career life, she worked as a senior executive at the The Building Information Centre (YEM) for 15 years, and established and developed digital publications such as yapi.com.tr, mimarizm.com, santiyeciler.com. yapiveri.com, important sectoral publications such as the Turkish Construction Sector Report, and the digital interface of yapikatalogu.com. She has created, studied and developed important projects in the field of Building and Architecture for years. She also managed and developed the documentation and databases in the field of building. She supports design in this huge sector and develops promotion and marketing services to the building professionals.

Anıl Kaygusuz

Building Catalog Content Manager

  • Dokuz Eylül Uni. Faculty of Architecture, Urban and Regional Planning (BS), ITU Institute of Science and Technology, Urban Planning (MS)

Developed researchs, sectoral reports and market researchs for the construction sector. She carried out projects on databases and classification of information. In the Research Department of The Building Information Center which she managed for 5 years, she wrote and developed one of the sector’s most important publications “Turkish Construction Sector Report”. Detail and exactness expert and follower of every subject related to the city.

Ozan Akbaş

Content Manager

  • METU Faculty of Architecture, Architecture (BS) KHAS Social Sciences Institute, Advanced Design Studies (MS)

After many architectural projects that he was involved in the application, drawing and municipal processes, he started practicing at different scales of design. He has developed himself in areas such as graphic design, architectural text writing, industry follow-up, social media and digital marketing. He is conducting studies on helping building companies to gain awareness on the market, the introduction of the strengths of their building materials and coordinating with architects on behalf of the company.

Faruk Baran Heybeli

Business Development Specialist

  • Mimar Sinan Fine Arts University, Faculty of Architecture, Architecture (BS), Politecnico di Milano (MS)

He completed his undergraduate studies in architecture at Mimar Sinan Fine Arts University with the Erasmus program at ENSA-Paris La Villette. During his undergraduate studies, he worked at well-known architectural offices. After completing his master's degree in Politecnico di Milano, he started his professional career in Milan. In 2019, he joined the BUILDING CATALOG family as Business Development Specialist. He is currently working professionally on architectural design, social media management, BIM expertise and collaborative project management.

Yasemin Karamuk

Marketing Support Manager

  • Anadolu University, Banking and Insurance

After a short period of banking experience, her way was crossed with the Building Information Centre. After entering the industry, she decided to continue her career in this area. She has developed herself in materials, classification, indexing, content and catalog management. She remained in the team that runs Building Catalog’s printed and digital platforms for 20 years. Building Catalog, Stone Catalog, Dekora Catalog, Russian Building Materials Catalog and Building Fair Catalogs are some of the publications that she contributed.

İrem Özcan

Sales Manager

  • Okan Uni. Faculty of Art, Design and Architecture, Department of Interior Architecture

She has played an active role in the creation, application and drawing processes of multiple architectural projects. She has gained experience in the advancement of the construction site sector and in the field of digital marketing. She continues to work in cooperation with architects to promote the functions of materials in the sense that building companies gain recognition on the market.

Ümit Deniz Aydın

Digital MarketingSpecialist

  • Anadolu University Faculty of Communication Sciences, Communication Design

She has prepared printed and visual media analyzes for the construction, food, finance and telecommunication sectors at Ajans Press. In the following process, she conducted public relations and marketing studies in the exhibition industry, where she combined her experience on segment-based market analysis with networking. In the last period, where digital transformation was experienced, her adventure of building catalog was started where she combines her digital marketing expertise and networking. She is currently offering digital media planning advice to stakeholders who work in a wide variety of fields in the building industry.

Hakan Sağlam

Sales Representative

  • Yildiz Technical Uni., Tourism and Hotel Management, Anadolu University Faculty of Business Administration, Business Administration

He worked as a team leader in a construction company for 7 years. He gained experience in the field of digital marketing that will enable construction sector to reach target groups. Then he started to work on sales and marketing in digital media. As of 2019, he has taken an active role as a sales specialist in construction sector.

Ali Çırak

Sales Representative

  • Kocaeli Uni. Engineering Fac Geophysical Engineering, Istanbul University FEAS Business Administration (MBA)

After working in a bank and an international financial institution, he took part in many projects including building / construction fairs and segments (electricity-lighting, marble, etc.) in an international fair company. In 3 continents and dozens of fairs, he has worked in order to improve the export and market share of Turkish companies. He aims to create value for the construction sector by joining the Building Catalog team, which is the oldest and most reliable reference resource of the sector, creating a measurable and sustainable resource for the sector with its knowledge and experience gained by working with hundreds of companies in the construction sector.

Başak Aydın

Sales Representative

  • Yeditepe University Faculty of Fine Arts Fashion and Textile Design

She started her business life in a world-renowned textile and retail company and rose to regional directorate and carried out international marketing activities. After working in an international construction company, she moved to media-publishing sector. In order to improve her experience in digital media and to contribute to the efficient use of marketing activities by companies, she joined the Building Catalog team. She continues her studies to direct the construction sector companies in her business life where she has gained experience in market research, strategic planning and implementation.

Ahmet Altın

Content Manager

  • Yildiz Technical Uni. Faculty of Architecture, Architecture

During and after his undergraduate education he realized that he was interested in using what he had learned from the discipline of architecture in the fields of social media and digital marketing. Currently he continues to work on writing texts in architectural style, content development, social media, visualization and marketing.

Berna Açık Tunçbaş

Content Editor

  • Eskişehir Osmangazi University, Faculty of Architecture, Architecture (BS-MS)

She completed her master's degree in architecture on train journeys between Eskişehir and Istanbul. During this period, she became the architectural editor of the publications published by Depo Yayıncılık and was introduced the concept of "communication". She worked as a corporate communication manager in architecture offices for a long time and managed press relations, project concept presentations and customer relations. She continues to look for answers to today's problems, which she closely follows up with the dynamics of the construction sector, with the goal of "the discovery of the new in communication".

Begüm Keresteci

Content Editor

  • Yeditepe University, Faculty of Architecture, Architecture

After completing her undergraduate education at Yeditepe University, she decided that she would like to continue her career in the field of digital marketing - communication, which she thinks she has an interest and ability. At Dezinti Design Consultancy, she continues her works on content production for building companies and architectural offices, writing text in architectural style, content development, social media and marketing.

Sena Özfiliz

Photographic Documentation

  • Mimar Sinan Fine Arts University Faculty of Architecture, Department of Architecture (BA), ITU Institute of Science and Technology (MS), ITU (PhD)

In addition to his architectural profession, his professional works in the field of photography were exhibited as part of the selection of “40 Nasihat Made in Istanbul” at Istanbul Design Biennial and published in publications such as YAPI, Tasarım, DaNS (Serbia), National Geographic Turkey, Time-Out İstanbul, Hürriyet ve Cadde Newspaper. He continues his architectural documentation services on archilifography.com.

Uğur Güler

Business Development, Marketing and Finance Consultant

  • Gazi Uni., Faculty of Economic and Administrative Sciences, Department of Economic

He has conducted managerial studies in the finance and logistics sectors. He provided inter-unit coordination and administrative services. He carried out management and supervision work on the achievement of the performance targets of the projects and the enterprises and budget realizations. He provides financial consultancy services to building sector.

OUR STAKEHOLDERS