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• Location Analysis: Location analysis is the study in which regional analysis is prepared and project and/or brand name is determined in accordance with target group.
• Function Analysis: Function analysis is the study in which content and distribution recommendations are identified in alternatives and project strategy is defined.
• Development of Project Concept: According to target group and location, appropriate project concept is developed based upon function analysis and project concept is defined.
• Feasibility Studies: According to target group and location, budget scenarios are established based on proper project concept. SWOT analysis is carried out. Cash flow and finance demand are determined.