The industrial perception required to be caught in the stores was obtained with Artstone's gross concrete products. First, the success of Artstone applications in Turkcell stores was initiated at the store in Kanyon Shopping Mall then continued at 25 different locations throughout Turkey. The first application in Kanyon AVM was shown among the top 15 stores in the "Retail Innovation" category of the World Retail Conference with the research of Ebeltoft Group.